Nike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights.
Aiding golfers to “crush” the ball, the Nike CRUSH combines a softer compression core, optimized cover design and new DMC Coating® to reduce unwanted side-spin and maximize ball velocity for straighter, longer distance. The larger and softer, high energy core provides high velocity and delivers unrivaled feel. The Directional Micro-Composite Coating or DMC Coating® is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.
“I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price, “said Rock Ishii, Director of Product Development for Nike Golf balls.“ CRUSH is a natural fit for those who love the game and want to continue to evolve as better golfers.”
Optimized for driver head speeds of 80-95 mph, the newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximizing distance off the tee. The Nike CRUSH features a 312-dimple design that produces lift for longer carry and consistent ball flight.
With bold, blue packaging and a name like Crush, it’s not hard to guess which group of golfers Nike Golf (Discount NIKE Golf Clubs) is trying to attract with its newest ball: players who want to outdrive everyone.
Designed specifically for golfers with a swing speed between 80 and 95 miles per hour (the average for most weekend players), the Crush has a soft, low-compression core and an ionomer cover designed to reduce side spin for increased accuracy.
Nike Golf’s director of product development for balls, said in a release, “I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price.”
The Nike Crush is available now for about $30 per dozen.
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